A new beverage line derived from the coffee plant and distributed by Austin-based company SoZo, claims to be better for your body than coffee, is virtually caffeine-free, and is going global. What gives?
Central Austin‘s Will Steakley, Chairman of SoZo’s Advisory Board, tells the story.
“If you’re like most people, you didn’t know coffee plants bear fruit. Coffee beans are actually seeds held within tiny red fruits. Natives of Mexico have been using this fruit for centuries as medicine, food and wine while the rest of the world only cared about the seeds.”
Apparently, there’s a very good reason why. “Coffee fruit is the highest antioxidant food on Earth, but is extremely perishable and hard to stabilize,” explains Steakley. “It has to be picked at just the right time for peak flavor and nutrition, and the best plants are grown at very high altitudes.”
SoZo Life is determined to share this delicate fruit with the world. After years of research, the company patented a process that protected the integrity of the fruit not only in nutritional value, but color and flavor. The result? A berry with 625 times the antioxidant value of blueberries!
“A lot of health products hit the Austin market. I’ve invested myself in the company because I truly believe in their products,” says Steakley. “I am also impressed by its vision.” SoZo has partnered with World Vision to drill water wells and make clean water available to adopted villages suffering from typhoid, cholera and dysentery.
SoZo’s “Functional Beverage” blends the company’s patented CoffeeBerry® with a special blend of natural vegetable, fruit and botanical extracts, and claims to be one of the most nutrient-dense antioxidant sources available. SoZo also distributes “IGNITE®”, an energy drink made with CoffeeBerry®. Lastly, SoZo distributes SoZo Select: the only coffee beans on the market that retain all the nutrition of the coffee fruit.
Perhaps it is no coincidence that “Sozo” is the Greek word for health, rejuvenation and healing! Want to learn more? Visit SoZo Life online or give them a call at (888) 880-7696.
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